Charity Challenge

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Official Rules
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About the Contest

The True North Charity Challenge was established for the purpose of raising awareness of the very important charitable organizations that serve our communities and to provide an opportunity for our clients, vendors and partners to support their favorite charity.

At the end of the tournament, True North will make a $5,000 donation directly to the charitable organization selected by the participant with the highest point total. In order to participate, please follow the instructions to the right.

See the Official Rules

  1. Fill out the "Sign-Up" box to the left and select a charitable organization from the drop down menu.
  2. After receiving your confirmation email, go to our CBS Bracket Pool on the CBS Sports website and login or create a CBS Sports user name and password. You then can access the brackets with the True North password provided in the confirmation email.
  3. Complete your bracket and follow the tournament from True North’s 2021 12th Anniversary Charity Challenge website which can be accessed from our main website.


The following charitable organizations have partnered with True North Consultants.
We invite you to learn more about each organization and their work.

Ann & Robert H. Lurie Children’s Hospital of Chicago is a state-of-the-art hospital located in downtown Chicago on the campus of its academic partner, Northwestern University Feinberg School of Medicine. The hospital is ranked as one of the nation’s top 10 children’s hospitals in U.S.News & World Report. The hospital relies on philanthropic support to care for more than 174,000 children each year. Learn more at

The Anti-Cruelty Society is Chicago’s oldest and largest animal welfare organization, helping over 50,000 animals and humans each year through their comprehensive programs and services. Learn more about The Anti-Cruelty Society at

Since 1902, Boys & Girls Clubs of Chicago has built a legacy as the largest organization serving the needs of Chicago’s youth. With over 20 Club locations, each one serves as a home away from home during the after-school hours, giving kids ages 5 to 18 a safe place to learn, grow, and succeed. Over 20,000 youth are served each year through its programs. To learn more visit

Cornerstones is a nonprofit organization that promotes self-sufficiency by providing support and advocacy for those in need of food, shelter, affordable housing, quality childcare, and other human services. Learn more about Cornerstones at

Easterseals changes the way the world defines and views disabilities by making profound, positive differences in people’s lives every day. Easterseals serves over 33,000 Chicagoland and Rockford clients with disabilities and special needs through its 22 comprehensive autism and child development programs and services annually. Throughout all of life’s moments – from the ordinary to the extraordinary, and everything in between – Easterseals is here. Learn more about Easterseals at

The Greater Chicago Food Depository, Chicago’s food bank, is a nonprofit food distribution and training center providing food for hungry people while striving to end hunger in our community. The Food Depository, founded in 1979, makes a daily impact across Cook County with a network of 700 pantries, soup kitchens, shelters, mobile programs, children’s programs, older adult programs and innovative responses that address the root causes of hunger. Last year, the Food Depository distributed nearly 70 million pounds of shelf-stable food, fresh produce, dairy products and meat, the equivalent of 159,000 meals every day. For more information, visit or call 773-247-FOOD.

Habitat for Humanity of Illinois works in partnership with Habitat affiliates, developing communities by building houses with people in need. Learn more about Habitat for Humanity of Illinois at

Make-A-Wish® Illinois grants life-changing wishes to children with critical illnesses. These wishes provide kids hope, strength and joy when they need it most. With the help of volunteers across the state, Make-A-Wish plans to grant over 700 amazing wishes to children in Illinois in 2019. To learn more about Make-A-Wish® Illinois, visit

The transition to civilian life is often difficult, especially where there is injury. SALUTE delivers short term financial assistance to bridge the temporary income gaps and meet the basic needs of post 9/11 veterans. Salute, Inc. is a recognized 501(c)(3) non-profit organization that provides financial support for our military men and women through a variety of fundraising activities. Learn more about Salute, Inc. at

The Salvation Army is the largest social service organization in the world and the single largest direct provider of social services in Chicago and the State of Illinois. The Army operates 200 points of entry in neighborhoods across the greater Chicago area, providing disaster relief, shelter, meals, rehabilitation programs, child care and head start, senior services and more. On any given night, about 900 people are sleeping under a Salvation Army roof. In 2010, The Army celebrated 125 years of service in Chicago. The Salvation Army is there every day, 24-hours-a-day in Chicago and throughout the country providing disaster relief to people in crisis. To learn more about The Salvation Army, visit

Second Harvest Foodbank of Southern Wisconsin is a hunger-relief charity organization whose goal is to make sure everyone in southwestern Wisconsin has enough of the right kinds of food to live a happy and healthy life. Our mission is to end hunger in southwestern Wisconsin through community partnerships. Learn more about Second Harvest Foodbank of Southern Wisconsin at

Special Olympics Illinois is a human service organization that uses the positive attributes of amateur sports to help children and adults with intellectual disabilities in day-to-day living. Learn more about the Special Olympics at

Susan G. Komen is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. 75% of all net funds raised by the Komen Chicago affiliate stay right here in the Chicagoland Area and the other 25% go to our Global Research Grants Program to find the cures. Learn more about Susan G. Komen – Chicago at